Perfect Business Finder


For those of you who are thinking of going into business but have not yet decided what business to get into, I recently came across this website of millionaire entrepreneur Steve Little.

His message is not about optimizing your existing business, but how to actually FIND a business
that's perfect for you...

He knows what he is talking about because he has done it.

And he's made what he knows available for you on his video blog.



Kung kaya ng iba, ipagawa mo sa kanila

Recently I was watching TV and I saw Ai-ai delas Alas in the trailer of her latest movie as she said these words "Kung kaya ng iba, ipagawa mo sa kanila." Later on I realized that it was part of series of supposed to be funny mangling of common Pinoy sayings, the original target of the joke being "Kung kaya ng iba, kaya ko rin!"

Understanding the Principles of Permission Marketing

In my entry into the world of Internet Marketing, one of the books that had a great influence on me and which largely shaped the techniques that I have subsequently developed is the book by Seth Godin, “Permission Marketing.” At the time of its writing, Mr. Godin was the Vice-President for Direct Marketing of Yahoo, then the undisputed giant in the World Wide Web. Aptly subtitled “Turning Strangers into Friends and Friends into Customers,” the title alone fully encapsulates the overall guiding paradigm of the permission marketing principle.

For a long time before the World Wide Web came into the picture, marketers were engaged in an ever-spiraling advertising approach which Godin calls “interruption marketing.” The main goal of this type of marketing approach is to grab a potential customer’s attention from whatever he is doing and keep that attention long enough for the advertiser to make his pitch. It could be in the form of a TV commercial which interrupts our favorite program, or a telemarketer which intrudes into a quiet time being enjoyed. Godin claims that interruption marketing has lost its potency and in fact, has become an increasing source of annoyance for most of its targeted public.

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